À propos
Beauté Hérins is an online store of non-lightening beauty products, designed especially for black and dark skin, with ingredients of natural origin. The company is based in Canada, in the greater Montreal region of Quebec. We are the distributor of Laboratoire Inoya in Canada.
When she immigrated to Canada, the founder of Beauté Hérins quickly realized that the beauty products she was buying were not suitable for her skin. She tried several products from different brands with no results.
Through her extensive reading and research, she learned that black skin had unique characteristics and was put under severe strain in cold, dry climates like Canada.
In her search for products suitable for her skin, she found cosmetic products for black skin. But, there was a catch! Many of these products were aimed at lightening the skin. The choice of non-lightening products was rather limited.
In pharmacies, she did not find any range dedicated to black skin.
Frustrated at not finding good products to take care of her skin, she turned to the Internet. And that's where she discovered the IN'OYA Laboratory, a company based in France, founded by a Senegalese of origin, and specialized in research for black and dark skin. It was love at first sight!
As In'oya products are not available in Canada, it decided in 2020 to become their distributor in Canada. Beauté Hérins was born!
At a time when the practice of voluntary skin depigmentation continues to grow, Beauté Herins also makes it its mission to raise awareness of the dangers of this practice and to educate on the specific needs of pigmented skin. I dream of a world where black women will no longer let society impose its beauty standards on them.
Whether you are looking for an anti-dark spot treatment, a moisturizing cream, a unifying treatment or even a good sunscreen that will not leave white marks on your skin, you will find what you are looking for at Beauté Herins. These products are designed to take care of your skin while preserving your complexion.
We offer 4 product ranges:
1. MEL'OYA range - Anti-stain
2. ACN'OYA range - Anti-imperfections
3. CLEAN'OYA range - Cleaners
4. SUN'OYA range - Sun protection
When you buy our products, do so with complete confidence. They are :
Authentic: the products come directly from the INOYA Laboratory in France.
Effective : their effectiveness has been clinically proven
Respectful of your skin : our products are not intended to whiten the skin.
Contain healthy ingredients : All our products contain only healthy ingredients.
Made with ingredients of natural origin : all our cosmetic products contain at least 90% ingredients of natural origin, some of which are organic or come from Africa.
Our mission: To provide black, dark and mixed-race women with products that are healthy, effective, respectful of their skin and designed according to high quality standards.
Your skin has unique characteristics. She deserves unique products.
Be proud of your complexion, love it and celebrate it every day.
Thanks to Beauté Herins, IN'OYA products are now available in Jean Coutu pharmacies in Quebec. Discover our points of sale .
In April 2023, Beauté Herins was a finalist in the Start-up Business category of the Fond-Afro Entrepreneurs du Québec Gala.
